Sony will change the release strategy flagship smartphones

Sony will change the release strategy flagship smartphones


    Sony Mobile Communications Company intends to change its strategy Release flagship smartphones, abandoning the production of two models a year in favor of the release one model. It is reported with reference to the source of the Taiwanese industry representatives.

    To revise company Sony Mobile competition has forced a slowdown in hardware smartphones and the transition of the upper segment of the market in the period of maturity.

    As you know, Sony could not get out of the crisis: the loss of this year reached 2.15 billion, of which $ 1.7 billion accounted for smartphones.

    In this connection, the manufacturer has decided to focus on the high end models, by reducing the release of more popular models of smartphones. Also, adjust the strategy to promote products by region.

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    It is interesting that Apple – the only major smartphone manufacturer, producing flagship model every year. Other companies update the top position of its range more often. So, Samsung Electronics, LG Electronics and Huawei are doing it every six months.

    Source: DigiTimes

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