To stimulate demand for AMOLED panels in the smartphone segment, Samsung is considering lowering the price of these products. Industry sources in the persons of the supply chain claim that the South Korean manufacturer is appropriate negotiations with potential customers from the Chinese manufacturers of cellular phones. In case of success, Samsung will be able to fully load the production lines for the production of panels AMOLED, AMOLED panels come in sets not only the top, but the more affordable segments, creating the conditions for the further expansion of demand.
As stated, the customers are showing interest, but their behavior will depend on how Samsung is ready to reduce prices. Chinese manufacturers expect the demand for high end smartphones will continue, but only if the affordable prices, which means that the component suppliers have a chance of success only if an appropriate price policy.
As long as the main consumer AMOLED panels is very small company Samsung, using their smartphones in the upper price range. In the Chinese market, the panel competitors are local companies that supply LCD panels, and more recently – and of the AMOLED.