Executive Director NVIDIA Jen-Hsun Huang (Jen-Hsun Huang) said in an interview with CNET that his company no longer plans to focus on the segment of smartphones. The defining moment was the mobile processor Tegra 4i, who did not meet their expectations. However, thanks to him, NVIDIA realized that to succeed in this market is not sufficient to be able to develop high-performance chips; we must also take into account the strict pricing policy.
That is why the company decided to focus attention and energy on gaming devices (like Shield), as well as automotive engineering. After all, modern cars are increasingly need reliable and productive computer systems capable of dealing with a variety of functions assigned to them. This NVIDIA sees good potential for themselves.
However, still unknown whether NVIDIA forever leaves the smartphone market. According to Huang, NVIDIA would be interested in anyone of the producers released “your Porsche in the segment of the tablets or phones,” but while the market is the main popular meinstrimovye Soup, and NVIDIA is not so interesting.