Apple’s share of the tablet market fell below 23%

Apple’s share of the tablet market fell below 23%


    kids-tablets_300x225 Shares flatbed industry leaders Apple and Samsung continue to fall under the influence of increased competition from manufacturers of inexpensive gadgets.

    On the situation in the market told IDC analysts in their study.

    According to experts, in the third quarter of 2014 the global supply of tablet computers accounted for 53.8 million units, up 11.5% over the previous year, and 11.2% higher than a year ago.

    In the US release of the devices rose even more – by 18.5% year on year, thanks to the active season of back-to-school (preparation for the new school year), filling the channel before “Black Friday” and the promotion of tablets operator Verizon.

    World’s largest manufacturer of tablets remains Apple, however the business of American corporations is declining. In July-September shipment iPad on the global market fell by 12.8% compared with the same period last year and amounted to 12.3 million units. Apple’s market share declined from last year’s 29.2% to the current 22.8%.

    The index of presence going after Samsung also declined – from 19.3% to 18.3%, while the South Korean giant has increased its production by 5.6% to 9.9 million units.


    Three leaders closes ASUS, which has considered the supply of electronics slipped nearly 1% to 3.5 million units, which corresponds to 6.5% of the global volume of the tablet market in the third quarter.

    Not far from the Taiwanese manufacturer is Lenovo. Under the brand name of a Chinese company in the last quarter was released 3 million tablets, which is 30.6% more than the year before. Proportion Lenovo – 5,7%.

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